What Are SEO Services & What Do SEO Company Services Include?
An SEO agency typically offers SEO services
The connection between sales and marketing is an important variable for a creative design agency like us here at Avira web. For certain clients we help, their revenue potential is only limited by the number of opportunities to sell. In other words, the clients prepare to scale their business. Other clients aren’t this prepared. While they believe what is holding them back is more opportunities. In reality, they aren’t prepared on the sales side.
Understanding how your sales process fits in with your marketing efforts
In the modern world we live in, time matters. Attention span matters. Whether somebody needs a divorce or their plumbing fixed, both require critical timing and response if you expect to make a sale.
In sales, when it comes to answering the phone, seconds matter, when it comes to closing the deal – minutes matter. It’s not good enough to answer the phone and tell somebody you will get back to them or I can meet in a week. Long wait times will kill your conversion rate. Missed calls will kill your conversion rate. Not having the ability to be contacted at any time of day, via email, contact form, social will affect your conversion rate. Not responding to an incoming email until the next day isn’t good enough. Service-based companies have to take this seriously.
At Avira web – we want as much of this sales data as possible. We ask questions like:
- What are the objections our client is hearing?
- How many total new leads came in last month?
- How many leads converted?
- Are the leads unqualified and why?
- Are they the wrong type of leads?
- What is the conversion value?
- What are the total sales for the month?
Not all of our clients share useful data with us. With the data we get from your sales team we can adjust our marketing to improve lead quality. If there is no tracking on the client side of incoming calls or call sources we have a really tough time understanding our success. With no attribution of sales to a lead source, we also have a tough time understanding if we are having success or if we are justwasting money.
The full picture: an example of how sales and marketing work together for a service-based company
Let’s look at an example of why marketing and sales can affect your marketing.
For this example, we’ll use a fictitious Attorney group with 5 attorneys. This firm has had success in the past and has scaled to 5 attorneys. We can make the assumption they are skilled attorneys and know their craft.
During our initial meeting, they discuss the need for more leads. They mention they want to scale and grow. After digging into this firm we realize a couple of things :
- Only a couple of the partners want to grow – the other three would rather keep things as usual.
- Second, their digital presence and digital understanding are critically lacking. For starters their website isn’t set up for lead generation and, critically, they have no real sales process.
- Further, there isn’t a person in this firm in charge of all incoming leads. All the attorneys take meetings as people call in – they might qualify clients on random questions the executive assistant asks. Nobody knows if the phones get answered or what is even said when potential clients call in.
